Zong Fails To Start 3G
Chief Technical Officer of Zong sidelined over delay in 3G service
It is highly likely that Zong will not be able to provide 3G service in Pakistan even by the end of July 2014.
This snail’s pace progress has infuriated the Chief Executive Officer Mr. Fan Yunjun who has sidelined several people including the Chief Technology Officer of Zong who failed to bring the company at par with rest of the 3G operators in Pakistan who have already launched 3G service commercially.
Zong spokesperson confirmed that the CTO has been assigned a different role but failed to comment on the reason of change in the role.
A source at Zong confirmed that CEO has taken the control of technical department himself and he is now speeding up the roll out and network up-gradation for 3G service as CTO of the company.
The insider further confirmed that Chinese cellular operator placed order for 3G equipment just a week before the licensing process.
On April 23, Zong surprised everyone by securing a 3G and 4G license for over $ 500 million. The Chinese company received gratitude from the government on showing this huge interest in Pakistan’s telecom industry. The government further indebted to the Chinese company when Zong decided to pay 100 % license fee upfront in dollars.
In 2011, Zong had shown commitment to buy a 3G license in Pakistan and ever since technical people had been given the task to upgrade the network for an earliest 3G launch soon after the licensing. Even a similar message was conveyed in excitement by Zong’s newly appointed spokesperson on the day of auction when he said, “we are all ready to start service by tonight”.
In actual, Zong could not offer the trial 3G service to general public in any part of the country owing to its lack of preparation. For the sack of face saving it announced a fake lucky draw in which customers were asked to send their preferred location where they wanted to have the trial 3G service.
Hundreds of customers were found complaining on the customer services centers that despite their requests to open trial 3G service on their smartphones, nothing had been provided from the company.
Through electronic and outdoor advertisement, from the very next day of 3G/4G auction, Zong has been claiming to be the fastest mobile internet provider in Pakistan.
The claim raises questions and those are also need to be answered by Pakistan Telecommunication Authority (PTA) and Competition Commission of Pakistan (CCP) that if this cellular operator had not even rolled out its network, how could it deceive people by portraying itself the fastest cellular network. Isn’t it a deceptive marketing?
Chief Technical Officer of Zong sidelined over delay in 3G service
It is highly likely that Zong will not be able to provide 3G service in Pakistan even by the end of July 2014.
This snail’s pace progress has infuriated the Chief Executive Officer Mr. Fan Yunjun who has sidelined several people including the Chief Technology Officer of Zong who failed to bring the company at par with rest of the 3G operators in Pakistan who have already launched 3G service commercially.
Zong spokesperson confirmed that the CTO has been assigned a different role but failed to comment on the reason of change in the role.
A source at Zong confirmed that CEO has taken the control of technical department himself and he is now speeding up the roll out and network up-gradation for 3G service as CTO of the company.
The insider further confirmed that Chinese cellular operator placed order for 3G equipment just a week before the licensing process.
On April 23, Zong surprised everyone by securing a 3G and 4G license for over $ 500 million. The Chinese company received gratitude from the government on showing this huge interest in Pakistan’s telecom industry. The government further indebted to the Chinese company when Zong decided to pay 100 % license fee upfront in dollars.
In 2011, Zong had shown commitment to buy a 3G license in Pakistan and ever since technical people had been given the task to upgrade the network for an earliest 3G launch soon after the licensing. Even a similar message was conveyed in excitement by Zong’s newly appointed spokesperson on the day of auction when he said, “we are all ready to start service by tonight”.
In actual, Zong could not offer the trial 3G service to general public in any part of the country owing to its lack of preparation. For the sack of face saving it announced a fake lucky draw in which customers were asked to send their preferred location where they wanted to have the trial 3G service.
Hundreds of customers were found complaining on the customer services centers that despite their requests to open trial 3G service on their smartphones, nothing had been provided from the company.
Through electronic and outdoor advertisement, from the very next day of 3G/4G auction, Zong has been claiming to be the fastest mobile internet provider in Pakistan.
The claim raises questions and those are also need to be answered by Pakistan Telecommunication Authority (PTA) and Competition Commission of Pakistan (CCP) that if this cellular operator had not even rolled out its network, how could it deceive people by portraying itself the fastest cellular network. Isn’t it a deceptive marketing?